As a web analytics provider, Load.com assumes that subscribers want to receive accurate statistical analysis regarding their website. However, the Load Support Team has seen their fair share of websites trying to minimize page views tracked by LoadStats (presumably to save $$$). As a business tools provider specializing in applications for small businesses, we certainly understand the cost constraints placed on most small businesses trying to get started on the Web. The issue arises when a small business owner is trying to understand why certain reports don't work at all OR data appears to be inaccurate.
Real-Life Scenario:
Let's assume a website owner ONLY places the LoadStats web analytics code on the homepage because they really only care how many Unique Visitors came to the website AND which websites referred the most visitors to the site. Under this scenario, a few problems would occur:
- Lost Visitors - If a website visitor ever came to the client's website on a page other than the homepage, the visitor would NEVER be tracked. This happens more often than customers think because search engines (Google, Yahoo!, MSN, etc.) tend to direct a user to a specific sub-page on a website that contains the content relevant to a user's search query.
- Inaccurate Referrer Data - If a website visitor lands on the homepage and navigates to any other web page on the site then comes back to the homepage, LoadStats -- and any real-time web analytics provider - would list the client website as the referrer. As a site owner, you would want users to navigate through your site. However, in this scenario, all of your web page referrer data would be skewed.
- Limited Reports Available to Client - While LoadStats will still track user data and populate relevant reports, none of the data would be a true representation of the website traffic being generated through the client site.
LoadStats provides valuable marketing information to help clients make educated decisions about website visitors, online campaigns, e-commerce initiatives, and so much more. Take advantage of all the resources available to you with LoadStats. If you have any questions regarding LoadStats reports or how to better utilize the data to positively impact your site, contact a Load representative. For a FREE Trial of LoadStats Professional or LoadStats Enterprise, go to http://www.load.com/freetrial/