A lot of website owners have been trying to come up with new ways to optimize their website and drive users to their site. In previous articles, we recommended using
Targeted Search Domains, or using Site Map techniques and making sure you take full advantage of your
Meta Tags, Title Tags, and Header Tags. Another SEO-friendly option inherently built into CompanyWebsite can be found in the Applications controls called
Press Releases.
The Press Release manager is very useful because it allows many site owners to create news for their site easily in an organized format. The Press Release manager also allows site managers to archive content on their site while displaying the content in the proper format to maximize search engine optimization rules.
So...what sort of content can you use the Press Release manager for? We recommend using this control to announce News-worthy content such as new clients, or recently completed jobs, or even things as simple as new hires within your organization. The primary goal is to create content that identifies your company, what you do, and what you specialize in. The bottom line is that your content should be written to emphasize key phrases or terms that might be used to find your site in search engines. However, please make sure your press release content is relevant to the Title of your press release. (See Search Engine Optimization Techniques: Content, Content, Content.)
Adding the Press Release Manager to your site:
- Identify which page you would like to have the Press Releases control included. If you don't have a page already created, we suggest creating a NEW page called PRESS to help you organize your Web pages in an easy-to-understand format.
- Click the Add New Content Item button.
- Click the Applications tab.
- Click Press Releases from the left-hand menu.
- Click the Add This Control button. You will be redirected to the Web page with the Press Releases content item now added to the page.
- Click Edit to begin adding content to your Press Release manager.