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 E-mail Business Solution
Most email that is sent from business to business or business to consumer is generic. Usually it is text based and doesn't look any different than personal correspondence. You wouldn't make a television advertisement that was entirely text-based, so businesses should think the same way about email correspondence.
One of the major tenets of marketing is that everything is a marketing opportunity. A website is an elaborate brochure for a business. Even stationery should be a good representative of the company. Email can be like a website and stationery rolled into one--it can be interactive, graphically intense, and memorable. A graphic-based email campaign can make your brand recognizable.
This is especially important if the email is offering a new product. People are more willing to buy a product from a well-designed website. The same goes for email marketing. People will be more willing to click on the link in an email if the email itself is informative and attractive. Finally, it is important for the email layout to match up with the layout of the company's website in order to enhance brand familiarity.
Not all email providers will be able to handle the storage load of complex, graphic-based email. Load.com's Private Label Email service lets a business offer email services to customers featuring the company's name (e.g. customername@company-mail.com). Major mainstream brands, like Sign*A*Rama and Windermere, use the Private Label service. Smaller businesses can use this affordable service to create lasting brand recognition as well.
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